Unified Integration Layer for Hospitality Customers Using Azure API Gateway Management

A global hospitality company aimed to streamline and enhance its digital guest experience by integrating critical backend systems using Azure Integration Services. Key systems included Guestware, a Loyalty Program, Hotel CRM, SynXis Booking Engine, and Drupal CMS. The integration layer was designed to provide a unified, secure, and performant API layer for all mobile and web channels.

• Disparate systems managing guest data, loyalty, bookings, and content
• Inconsistent authentication mechanisms (Basic Auth, OAuth2, API Keys, Bearer Tokens)
• Redundant logic in frontend and backend systems
• Lack of centralized governance, observability, and performance tuning

• Improved guest experience management and customer relationship management
• Enabled performance optimization with Azure Redis
• Established infrastructure scalability, optimized costs, and operational efficiency
• Achieved real-time performance monitoring

• Unified guest profiles aggregated across systems
• Improved mobile and web performance (sub-second data access)
• Strong security posture with zero-trust enforcement
• Reduced backend load (80% reduction via Redis cache)
• Faster time-to-market for digital enhancements and partner onboarding